UNSW BITSA
Business Information Students Association
Beginning his journey in 2019, Jayden was a Creative subcommittee member in BITSA, tasked with the responsibility of creating promotional content for the society across all social media platforms. He later progressed to become the Creative Director in 2020 and the Vice President Digital in 2021.
2020 Hoodies Promo
With a take on the style of advertisements by brands such as Apple and Nike, the hoodies promo video aimed to market BITSA’s 2020 hoodies in a sleek, modern and energetic style.
Arc Clubs Award: People’s Choice Arc Club Multimedia Promotion Award
BITSA Logo Redesign by Jayden So
Inspired by the Agile sprint cycle, the “b” betokens growth and the desire to constantly iterate for improvement. The sprint ceremony segments represent the three pillars of Unity, Innovation and Opportunity respectively.
The final component of the logo, a semi-colon, represents the coding syntax of the Java language which all Information System degree students are familiar with through their compulsory courses.
